Helping you GET NOTICED - In the Right Way, Place & Time
Strategic Communications Planning/Execution
For a tobacco-free advocacy group, provided strategic communications counsel to the executive director and its volunteer Board of Directors on best practices for an effective issues management campaign. Projects included issue research, SWOT analysis, key messaging and a detailed tactical plan and budget tied to specific objectives and short timelines. Presented and approved by the Board, the campaign delivered a hard-hitting message to Queen’s Park and helped historically pave the way for today’s policy change and anti-smoking legislation.
Increased visibility for a professional service, interim executive management firm through a 12-month planned and executed media relations strategy. Newly created thought leadership and case study articles appeared in The Globe and Mail, CMA Magazine. Canadian Business, Canadian Treasurer, Association Magazine and others. This strategy increased web traffic by 22% and generated significant sales leads.
Media and Blogger Relations
For a leading OSS/BSS client, led a trade publication case study and thought leadership campaign to re-position the organization and brand an “All Play” operational support systems software concept. With more than 4-million accurate and positive impressions in 50+ print and online outlets, this strategy helped penetrate new market sectors and increase sales by 14%.
News Media Training
For a leading technology firm, media trained/counseled senior management and developed a strategic communications plan to publicize a newly-signed contract. The national plan included development and distribution of news releases/photos and planned media calls and interviews. The announcement generated extensive news media awareness including The Toronto Star, The Globe and Mail, The Toronto Sun, The Financial Post, The Ottawa Citizen, Global TV, Richmond Hill Cable TV, Direction Informatique, Les Affaires and a number of other Canadian and American business and trade publications.
Not-for-profit Internal/External Communications
Worked with YMCA Canada to plan, develop, write, manage and produce a Co-op Communications Kit that complemented a larger strategy to communicate the Y’s values and mission consistently across Canada. Distributed to more than 100 associations, the kit increased a comprehensive approach to effective communications and image enhancement. After use for one year, 97% of the associations reported increased visibility in local markets that helped fulfill its mandated mission while creating and maintaining its brand value.